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The redesigned website was guided by Samsung’s design philosophy, “Be Bold. Resonate with Soul.” The new look and expanded Contents serve to amplify this design ethos.
Samsung Design Website provides behind-the-scenes access to the fascinating creative process of transforming Samsung’s design philosophy into real-world products and services.
Evolving in step with changing user expectations of online platforms is always a challenge. Samsung Design Website has been redesigned as a responsive platform providing a consistent browsing experience that fits with how Millennials consume content across multiple devices. The content is delivered with bolder, eye-catching visuals, fluent animations, and candid storytelling.
As a result, the website has become a full-fledged platform representative of Samsung Design, showcasing the stories of our designers, our design culture, as well as our products. |