| 영문 |
The Beginning of my house, ‘Woori Moon’ is middle door brand of Hanjin System corporation. Design is made by simplifying initials from the ‘Woori Moon’ brand, ‘W’ and ‘M’, to form a middle door shape. Added roof shape at the top of an elegant and simple symbol, implying it’s a secured home.
The focus of branding process was to deliver more than middle door company’s functional perspective, but to demonstrate company’s role in relation to space. Inspired by the slogan ‘The beginning of my house’, meaning ‘the beginning of home and space’ is not when you enter the entrance, but when you walk through the middle door. Straight figure is placed below symbol to imply the first step to the brand new space. Also, the unique aspect of a middle door was considered, which allows open space to be personal and secure for individuals.
The final connection to the customer is a product. Placing the logo on the product is to help customers to recognize the brand identity. Furthermore, 'Woori Moon' brand applications on vehicles, buildings, and a web page are designed to effectively conduct common visual experience to partners, visitors and all customers who purchase company's products. |
