| 영문 |
I designed The brand of Korean Traditional Candy, Okchun. Okchun is round and colorful candy which has usually served on the Jesa table in Korea. I wanted to change the old-fashioned awareness of this candy, so I designed the brand trendily, unlike images that this candy had before.
Okchun has a meaning ‘Shining the way that our ancestors coming to us’ and I reinterpret as ‘Shining the ways so that your every day would twinkle’, so I named this brand as ‘Pellong’ which means ‘twinkle’ in Jeju island dialect.

The brand graphic is focused on splendid colors and patterns of Okchun, punched holes show candies harmoniously. Three patterns on the logo represent the type of Okchun. |
