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Binggrae Kombucha is a fermented drink made from teas to which yeast is added.
Kombucha is a ‘healthy fermented tea’ which recently rose to global popularity, as a ‘new health drink’ in the US and Europe. Binggrae Kombucha applied organic ingredients and prbiotics to make consumers feel healthier and reliable to drink.
Kombucha is an unfamiliar drink that was mostly imported and sold in Korea, so the challenge was not only to promote unfamiliar flavors, but also to create courage to deliver and appeal new drink products to consumers through new design concepts.
We used ethnic and colorful patterns to emphasize the exotic image of Korea. In contrast, ours modern BI emphasizes the originality of the product while maintaining the balance of the design. Also, the image of Tea road and its delicate gold point color helps to elevate its design quality.
The bottle is designed with an antique feeling by leveraging the glass texture to appeal special value to the customers. TEA ROAD is a brand specializing in our tea, which means 'Introduction to Tea Culture from all over the world'. by applying the wax seal type we have embossed the bottle with brand name 'TEA ROAD'.
Considering the characteristic of a tea whose sediments settles on the bottom, we have applied an amber color on the bottle, which adds not only functional role but also a luxurious look to the product. |
