| 영문 |
The Serif, newly launched in 2019, is far from ordinary TV. At its core it was designed with a variety of benefits to help improve our consumer’s quality of life. The Serif Short Films are brief video segments that highlight these product benefits in a fun and unique way. These shorts are delivered through digital media, including online websites and social media platforms, to quickly gain our viewer’s interest. In keeping with our tagline “Unique inspiration for your space”, these films use fun yet sophisticated visuals to tell our benefit story. Each short movie in this three-part series showcases one of the three top product benefits in a simple, easy to understand, yet intriguing way. These three distinct benefits are: 1.) TV that serves as furniture for objet d'art like a shelf. 2.) Ambient mode that draws inspiration from ordinary routines of everyday life. 3.) A unique form that gives The Serif the ability blend into any environment. |
