| 영문 |
‘Del Monte Juice’, the iconic juice brand of Lotte, has renewed its mini drinking bottle product (180ml). This renewal has been done after 5 years since 2014 and this new attempt, which aims to enhance the brand competitiveness by boosting the true image of fruits with modern stylish touches. Geometric pattern design with sun motif was applied in order to highlight that it is sourced from sun-kissed, healthy and fresh fruits and 3 color combinations are applied so as to visualize each fruit's unique identity by color in harmony with the juice color in it. The premium product line made from 100% fruit juice with no added water is distinguished from the regular Del Monte product line by using the gold Del Monte mark and the black cap. In the case of noticeable feature on containers, it is changed into the straight sided glass container without a curved section to strengthen its chic look and durability. |
