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“Magie” is French for “magic.”
Salon de Magie is a hair treatment product that magically transforms your hair texture as if you were to get a hair treatment at a salon.
This product contains AK ceramides, which is Ae-gyeong's own patented ingredient, and does not contain any added silicone oil. In addition, the treatment’s cleansing power can remove 99.9% of particulate matter. The ampoule-to-cream formula embodies principles of clinics, distinguishing it from existing treatments. This reagent bottle type containing raw materials of these special ingredients became the motif.
Its simple, tidy, and organized design intends to gain the trust and expectations of customers. The subdued purple presents a dreamy and mysterious feeling while the materials that were applied through the special expression technique sparkle deeply yet softly like jewels to maximize the product concept.
A Gothic typeface with a proper thickness was used on product BI in order to provide the professional and sophisticated image of hair salons. The size of the “O” in ""SALON"" was reduced to make ""L"" looks like a hand that is embracing and protecting ""O.""
In contrast to the dreamlike and mysterious purple, BI is a vivid yellow which helps it stand out. The purple background and container were designed to appear subtle to maintain consistency even with the box. |
