| 영문 |
CityDeli is a brand that combines the advantages of both casual restaurants and convenience stores, located in Seoul, Korea. Various deli selections are sold in a Grab & Go form. In recent years, the working environment in Korea has been gradually shifting to become more efficiency-oriented. To meet this trend, CityDeli provides 'Meals Made for City Life' to customers.
In line with this brand concept, the city is adapted as a motif as a design element for the CityDeli packaging.
The logotype is developed in a thin and long form, bringing up the image of the skyline of a high-rise building, and a neon green color has been selected as the brand color for ‘Deli Green’ to represent freshness.
As well, the packages, posters, and interiors of CityDeli are designed in various scales with a pattern design and simple icons consisting of straight lines and dots, all of which are derived from the motif of the city.
The package design is developed to highlight both elements of Grab & Go and In-store food, and bio-free materials are used to increase safety both when storing in a refrigerator and when displayed in warm-environment showcases. |
