| 영문 |
ZONVER KNIGHT is an energy drink which effects powerfully with only a little amount that restores the energy of Koreans who are busy and tired.
A witty concept was applied to draw the attention of consumers by differentiating this product from competitors.
“ZONVER” is a word that became sensational in South Korea, meaning to “hang in there.” The “knight” is the one who endures the night, and the “night” is the one to be overcome. Therefore, “ZONVER KNIGHT is a knight that hangs in there to keep the night away.”
A shield and helmet, meaning that it will prevent fatigue, were used as the main symbols to express the product name directly. The rough texture emphasizes that one can gain powerful energy by drinking this product when fatigued. |
