| 영문 |
Bangeojin is a district in Ulsan, a port city in Korea.
It is well known for the walking trail along the bay.
We focused on the thought that the brand identity must serve in both ways: clearly show where Bangeojin is and deliver an attractive image of the region.
Thus, we developed a wordmark of Bangeojin and combined this with wave shapes.
Bangeo, a type of fish common in Bangeojin, and the lighthouse also represent the identity of this port district.
The bold, rounded letters portray the friendly, fun image of the trails, and the waves show the dynamic, lively atmosphere of the bay area.
The blue used in the design represents the deep, vast ocean of Bangeojin. |
