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The BRTC Centella Cica Lip Care Line is a vegan/clean beauty product that actively takes the lead in protecting the environment as well as safe ingredients and healthy life. BRTC has developed a sustainable package with deep considerations about 'plastic use', a social and environmental issue around the world, taking into account skin health, environment and ethical consumption. The lip balm package newly developed a non-adhesive structure that uses soy ink for paper utilizing recycled forest resources and does not use adhesives. All containers can be recycled easily and simply by using the removable label on recycled plastic. Also, to avoid disposable vinyl, we actively use eco pouches and convey the brand's value and philosophy through a circle pattern illustration unique to the BRTC Centella Cica Lip Care line. The new design of BRTC’s main design is a circular symbol pattern starting from shale (petri dish), which contains BRTC’s experimental spirit and passion. The main color emphasizes the meaning of lip care by expressing dry and soft lips in pink and centella ingredients in green. BRTC will continue to create a safe and eco-friendly vegan/clean beauty culture by actively communicating with Gen Z, who values environmental and social value. |
