| 영문 |
The "Seoul Wife and Original Farmer" kimchi packaging design of J Nongsan, an agricultural company in Sejong City, is a differentiated packaging design developed with a new marketing strategy that is different from the existing packaging. The new packaging method, which changed the square tray type into a small container, is more popular with young consumers in their 20s and 30s and has been recognized for its design enough to win the grand prize at the 25th Best Brand &Package Design Awards 2019 hosted by the Korea Economic Daily. Photography using the lid of Jangdok and sensuous design that showed only a part of kimchi are expressed in the feeling of premium kimchi with a sense of luxury. |
