| 영문 |
‘Chungmuroda’ is a branding design to redefine identity using historical and cultural values in Chungmuro, Jung-gu, Seoul. Historically, Chungmuro was the first modern newspaper in Korea, and today Chungmuro is commonly recognized as a mecca of movies, Hollywood in Korea, and printing alleys.
Like this, Chungmuro has a history and symbolism of the Korean media industry. However, when you go, there are few elements that you can feel as a mecca of the media. Therefore, we propose Chungmuro as a complex cultural space where visitors can experience various media culture programs. Therefore, Chungmuro is redefined as a Mecca that connects the media industry to the past, present and future. |
