| 영문 |
Gamcheon Culture Village grew into a tourist spot representing Busan through a project led by the city government. However, as the development project proceeded focusing on tourists and without taking into consideration its influence on the lives of residents, friction in various forms and problems occurred with the local community.
To overcome the limitations of the government-led work, the project had to discover what the residents really wanted through the service design process and the working group of ‘regional symbiosis design group’ involving residents, policymaker, and experts with the aim of identifying what the residents could do voluntarily in the village. Thus, the project encouraged the participation of the beneficiaries in the project, instead of focusing as previously on the government and experts. Through this, the project developed a sustainable, beneficiary-oriented service business model geared to its execution by residents as its proprietors and applied it actually to the village.
Also by developing “shared value creating service design model”, the project aimed to help reinvigorate the community-led regional renewal and the creation of shared values through actively tapping into the domain of service design based on the models found in many other regions. |
