| 영문 |
The meat that can’t go wrong! YugSig BonNeung (Born to Love Meat) is SPC Samlip Food’s meat processing brand for convenience food.
With the rising number of single-person households, the market for simple small-sized packaged food products has been growing.
To respond to this trend, SPC Samlip has released 3 easy-to-cook single-serving meals consisting of bibim bulgogi, bibim pork, and bibim curry, and 2 kinds of Singaporean BBQ jerky that can be enjoyed anytime and anywhere.
The YugSig BonNeung package has sizzle images at the bottom of the package that represent the characteristics of each product by category. The kitschy character gazes at the image of the package, intensifying the features and images of the product.
As well, the vivid color of the background and hair of the character delivers images in a visual manner and increases the fun element.
Furthermore, a bold font with a black line is applied for a heavier and intensive tone.
Unlike other food packages, the vivid contrast using newtro(new+retro)color and kitsch character attract the attention of consumers, as well as give the pleasure of flavor. |
