영문 |
“MODIRA Namgu” is a cultural tourism brand of Nam-gu, Daegu Metropolitan City, developed to raise the awareness of Nam-gu’s cultural resources and strengthen the competitiveness of its cultural/tourism industry. Nam-gu’s distinguished cultural/tourism brand identity “MODIRA Namgu” was developed based on the concept “romantic hot place where modern history and culture of youths coexist.” Nam-gu, Daegu Metropolitan City has a beautiful night view, the charming nature you can feel riding a cable car, street festivals full of young energy, historical space where you can learn history with your family and you can have a unique romantic trip in Nam-gu. Now, the icons and graphic motifs of the developed brand are placed in different areas with tourism resources in Nam-gu, and “MODIRA Namgu” is used as an official brand in various festivals and events. The brand helps promote cultural tourism of Nam-gu, Daegu Metropolitan City and boost the residents’ pride, contributing to invigoration of the local economy and development of its cultural/tourism industry. |