| 영문 |
The Fold’s packaging is another first that embodies new emotions, defying the boundaries of packaging design. The new logo, a folded version of the original brand logo, intuitively expresses the characteristics of the foldable product. The unboxing experience ushers consumers into a new world. The eco-friendly packaging is made of molded sugar cane and bamboo pulp, and the multi-layer structure that separates the main product from the accessories is completely novel, setting it apart from typical smartphone packaging. The design allows users to experience the unique dimensions of the foldable phone with extended width as well as its slim, sleek feel. The separate components of the packaging assemble into an interconnected structure, accentuating the overall consistent look, while allowing for an easy and intuitive unboxing experience. Beyond this unmatched experience, the Fold incorporates forward-looking design even into its packaging, thereby leaving a smaller footprint on the environment. |
