| 영문 |
This is a consumer design look book for the newly launched Lifestyle TV category product portfolio. The Lifestyle TV category reflects the needs of various lifestyles and consists of three distinct products with unique features—The Sero, The Frame and The Serif.
The Lifestyle TV Look Book is developed to effectively communicate the attributes of each product in the lineup with clear usability and purchase targets while achieving perfect harmony as a category.
The Look Book, designed with a tone and manner different from existing electronic products, helps consumers spontaneously feel the emotions associated with the Lifestyle TV product lineup even if they are not able to see the products firsthand in a showroom. Such emotional experiences of consumers make it easier and more effective for the lineup to communicate its brand image that fits well into user lifestyles. |
