| 영문 |
The Terrace is a product launched mainly targeting overseas markets where garden or outdoor parties are popular. The Terrace is designed to take the typically indoor home entertainment experience outside to a terrace, patio or swimming pool. In order to emphasize its unique characteristics that can be shared with family and friends in an open space, a visual identity system (VIS) applied with a unique concept and approach has been developed as a competitive differentiator. Incorporating the design concept of Inviting & Natural into its easy and intuitive visual language, The Terrace communicates its value as an outdoor TV and its user experience suitable for consumers who want to spend entertaining and relaxing leisure time in an open space with their family and friends. |
