| 영문 |
In the infotainment system of the Genesis model (GV80 / G80) released in 2020, the newly designed copper design system was applied. The Genesis brand, Copper Theme symbolizes Athletic Elegance. It gives the classy identity with the copper's refined color and metal-specific texture. This identity of the Genesis brand has been passed on to the infotainment system. However, the existing Genesis brand, Copper Color, has created a challenge for the digital environment in the vehicle. So we had to find a new Copper color system optimized for the digital environment in a running vehicle. We unearthed numerous types of copper colors and tested various metal textures. We tempered for a long time to find the best color and texture. Finally, after three years of effort, we've succeeded in DNA to mass-produce an infotainment system with a copper design theme optimized in a digital environment. |
